Auto Industry Web Design for Register Auto Detailing

Case Study

Web Design in Lakeland, Florida for a Local Auto Client

Register Auto Detailing is a high-volume auto detailer in Central Florida. They specialize in all types of vehicles, from classic cars to boats to motorcycles to RVs.

The Problem

Register Auto Detailing offers premium detailing services, but their website was outdated and a poor reflection of the quality of their work. To make matters worse, they were paying a web provider they were not happy with.

Their old site had several big problems that needed immediate attention.

First, there was no way to accept bookings or payments for detailing services built into the website. This created an unnecessary strain on Chris’s team to manually schedule and invoice appointments.
Second, the website was not mobile-friendly. As 90% of Register Auto Detailing’s trac comes from mobile devices, this was actively driving away potential clients.
Third, the website hadn’t been updated in so long that Register Auto Detailing had expanded its menu of services. While Chris’s team is capable of handling almost any vehicle from mopeds to food trucks, the photo gallery on their website did not reect this capability. Auto detailing clients are typically very visual – they want to see concrete photo evidence their detailer can do the job right. The clunky, outdated, and dicult to navigate gallery on their website wasn’t doing Register any favors.

The Process

Consultation

Chris, the owner of Register Auto Detailing, decided the best way to move forward was a complete website overhaul.

Our initial call was just 30 minutes long. While Chris had a clear vision of what he wanted his brand to represent, he was unfamiliar with design nuances and elected to leave the design direction up to our team.

New website goes LIVE

The new website was developed in under 3 weeks. When it was ready to launch, we swapped the new site with the old one with no downtime or interruption of service.

At the time of writing, Register Auto Detailing has been a {web Lakeland} client for 13 months.

The Results

Before and After:
Auto Industry Web Design

The new website is sleek, modern, and built with as much care and attention to detail as Register puts into their own services.

Custom Photo:
Gallery Development

To provide an awesome user experience to Register’s highly visual client base, {web Lakeland} build a custom photo gallery of their past client work. While the gallery features over a hundred high-quality images, optimization and a content delivery network (CDN) ensure page speed is not affected.

Register Auto Detailing Reviews Web Lakeland

Chris Register

Owner
Register Auto Detailing Inc.

 5/5

“On the behalf of my company I would like to say thank you to Michael and his team for creating us a top-of-the-line custom website to what we need, for our auto detailing company. I will be also recommending you to other clients and other people that we know in our field for the website needs”

The Science

Constantly Visible Call
to Action Buttons

The Register website uses a sticky menu, a powerful feature used on all {web Lakeland} sites. Unlike a traditional navigation menu, a sticky menu will remain at the top of the page as the visitor scrolls now. This keeps the navigation always within easy reach, improving the user experience.

But that’s not all – we knew the majority of Register’s site visitors were repeat customers looking for online appointment scheduling or payment options. When we redesigned the site, we not only added these services, we created call to action buttons on the sticky menu for each.

Now, no matter what page a visitor lands on, the most commonly used buttons are always clearly visible.

Local SEO for Dance Studios

Not only is the gallery a big feature on the website, it also appears as a direct link in Google search results for Register Auto Detailing. In the “results speak for themselves” world of auto detailing, this streamlined web experience drives conversions and builds business.

The other pages highlighted in search results (Services, FAQ, and Contact Us) are the highest
conversion rate pages for Register Auto Detailing. By sending traffic to targeted, specific pages, we can make the most out of all organic search traffic that lands on the website.