Frequently Asked Questions...


Web Lakeland is a website design agency. We offer custom web design and development solutions to small and medium-sized companies within the United States.

We can help with:

  • Custom web design and development
  • Web hosting
  • Regular website maintenance and security checks
  • On-page search engine optimization
  • Optimization for lead generation
  • Branding and logo updates (whether you just want to polish your logo or are looking for a complete branding update)

We do not work with new companies, companies without an existing website, or companies that do not have a presence in the US.

We’re big fans of “do one thing and be the best at it”. We provide high-level custom web development solutions and ongoing support. Our team is lean and focused on generating you ROI from your existing website. 

However, Web Lakeland is not a marketing agency. While we optimize your website for rankings and conversions, we don’t drive traffic on your behalf.

That means we don’t offer services like:

  • Off-page SEO (backlink building, etc.)
  • Pay per click (PPC) advertising
  • Social media marketing or content creation
  • Graphic design (although we do create custom graphics for your website)

At Web Lakeland, we strive to be a true partner in your business success. To ensure we can live up to our high expectations, we must be selective when taking on new clients.

Our qualifications are simple:

  • You must have an existing website
  • Your business must have a presence within the United States
  • You must not have a product, company, service, or brand that promotes adult content, illegal activity, or violence (either directly or indirectly)

We always reserve the right to turn down any project, and will notify you before we continue your project or bill you if we decide to do so. 

The best way to see if we’ll be a great fit is to request a free website mockup. And if you have further questions, don’t hesitate to schedule a call with our founder, Michael. Click here to schedule a call with him directly.

Yes! Every Web Lakeland website is 100% designed from scratch. Rather than start from a premade template, we design your site around your existing content so it’s a perfect fit.

This attention to detail is why we only work with clients with existing websites. Since we don’t create new content and branding (unless requested by you), we can focus all our efforts onto designing you the best possible website at the lowest possible price. (If you do want new content or pages added, no worries! We’ll bill the work as an add-on at the hourly design/development rate determined by your plan.)

After almost a decade in the web development space, we’ve found the best way to maintain top-quality talent with low overhead is to hire remotely. We don’t subcontract out to low-budget freelancers, but maintain a full team on payroll. Although our team is based all over the world, we keep in constant communication and are always on the same page when it comes to your project.

Our support team, account managers, and content writers are all USA-based – and most of them are right here in Lakeland, Florida!

As a business owner, you know the role of your website. Visitors access it, read about you, and decide whether they want to work with you. The more visitors who turn into happy customers, the better.

If you want to get more business from your website, you need to either bring in more visitors or get better at convincing those visitors to buy from you. Web Lakeland can help with both.

By working on your Search Engine Optimization, we help your website rank higher in Google and other search engines. This increases the chance someone will land on your website after searching for terms related to your services. Our average website design sees 35% increase in visitors, and we’re confident we can help your site too.

After almost a decade in the business, we know a thing or two about designing websites to convert. We’ll use all the tips and tricks to get cold traffic to call, visit, or purchase from you.

We’ll also monitor your rankings and conversion over time, troubleshooting if needed. The average Web Lakeland customer can expect an increase of 358% (3.5x) the number of leads from new their new website vs their old.

With more traffic + a better conversion rate, you’ll be seeing a ROI from your new website in no time.

We may be biased, but we think there’s many reasons Web Lakeland is your best choice for any business website:

  1. Your new website is free (not $5-22k)
  2. We’re reliable, with 24/7 US-based support
  3. Hosting, maintenance, and military-grade security measures are included
  4. We offer only custom design (no templates, pre-fab sites, or clones of your competitors)
  5. Our rates are affordable for any size business
  6. We extensively test our sites for mobile functionality
  7. We do everything for you (no time or tech skills required)
  8. We’re local (headquartered right here in Lakeland, FL!)

But you don’t have to take our word for it. Request your free mockup and see how your site could benefit from a free Web Lakeland design.

Yes! And we’re proud to say it. In order to keep costs down, many of our web designers work remotely. However, our founder, our headquarters, and our account managers/service team are all based here in Lakeland, FL. 

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How can we help you? We're here for you.

Have any question? Feel free to contact us.


Our essentials plan is our most popular plan – about 80% of our clients choose this plan. While our basic plan is already awesome (if we say so ourselves), there’s a few big advantages of choosing the essentials plan.

120 hours of free design and development time are included with the essentials plan, vs 50 for the basic plan. We devote more resources to improving the functionality, usability, and design of your website, resulting in a better experience for your customers and a more premium design. We’ll test and optimize for lead generation, increasing the chances your visitors will call you or buy from you.

Free SSL certificate included. This security certificate signals to Google and other search rankings that your site is reputable. If you have plans to do any Search Engine Optimization (SEO) or paid advertising campaigns, a SSL certificate provides a huge performance boost.

30gb of bandwidth (vs 15gb in the basic plan).

6 professional stock images. We purchase high-quality stock images that perfectly match your brand. Because the last thing you want is to use the same free images everyone else is.

Content Delivery Network setup for faster load times, so all those high-quality images will appear in the blink of an eye. A slow website negatively affects your search engine rankings and irritates potential customers, but you won’t have to deal with that.

Reduced hourly rate for future work @ only $50 an hour. That’s significantly cheaper than 98% of web design agencies in the US (and we’ll actually return your calls). If you want to add a page, implement a new marketing strategy, or update your business info, you can easily request additional work through your Member Dashboard or from your dedicated account manager. We’re here to help, but if you’d rather make the changes yourself, you’ll still have full access to your site through your admin, WordPress dashboard.


Consider the essentials plan if…The essentials plan is perfect for small to medium sized, established companies looking to take their company to the next level with their digital footprint. If you have any questions about which plan is right for you, don’t hesitate to schedule a call with our founder, Michael. Click here to schedule a call with him.

Our basic and essentials plans are fully loaded, but as your business grows, so do your website needs. We’ve developed the enterprise plan specifically for medium to large businesses, with features that take your website to the next level.

The average Web Lakeland enterprise-level website takes 300 hours of design and development time. If you hired an agency, this would cost you $15-22k. We’ll do it for free, because we’re confident you’ll love our service.

Unlimited professional stock photos, no run-of-the-mill free photos that show up everywhere. We source professionally shot and licensed photos that are a perfect visual representation of your brand. With full commercial rights to every image, you never have to worry about copyright infringement. Ever.

Heavily reduced hourly rate on future work (@ $50/hr). As an established business, you know how important it is that every update looks polished, professional, and on-brand. When you request updates through your Member Dashboard, they’ll be completed by someone who knows your website inside and out. Whether you want one page added or a full custom solution implemented, we’ve got your back.

Unlimited bandwidth, so you can drive heavy traffic to your site without worrying it will break under the stress. 10,000 visitors a month? 25,000? No problem.

311-point monthly maintenance checklist. Our basic maintenance checklist includes 50 steps designed to keep everything safe, secure, and updated. With the enterprise plan, we expand the checklist to 311 steps, aggressively searching for anything that will boost rankings, performance, or defense against hackers.

Premium support + priority & rush request. At this stage of your business, you know the value of your time. In addition to 24/7 access to our standard support team, you’ll have cell phone (call and text) access to your account manager. You’ll get issues resolved and web projects moving faster than you ever thought possible.

Consider the enterprise plan if…The enterprise plan is perfect for medium to large companies/brands that want to stand above their competitors with a powerhouse online presence. If you have any questions about which plan is right for you, don’t hesitate to schedule a call with our founder, Michael. Click here to schedule a call with him.

Billing starts once your new website is approved by you and live online. The entire design process – from your initial mockup to your site transfer – are free as part of our 30 Day free trial.

You can learn more about our free 30 Day trial by visiting our HOW IT WORKS page.

No, we can 100% guarantee you’re not. Because we don’t offer ANY long-term contracts (unless required by your business, in which case we’re happy to oblige).

Every Web Lakeland contract is month-to-moth. There are no early cancellation fees. No discounts for paying in advance.

We believe in working hard to earn your business each month. If we’re not creating value for your business, you shouldn’t be paying us.

For more information, see “If I leave Web Lakeland, who owns my website?”

There’s two key phases to running a business website:

  • Designing and developing the website
  • Hosting and maintaining the website

Most web design agencies charge you $5-22k to create a completely custom website, then leave the time-consuming, tech-heavy maintenance to you and your team. Web Lakeland offers a free website and charges a low monthly fee for hosting and maintenance.

Depending on your chosen plan, we’ll put 50-300 hours into creating your site design. This is, to be perfectly honest, a huge risk for us. We don’t require long-term contracts – if you leave after a month, we’ve put a lot of resources towards designing you a free website (that we’ll never be paid for). But we’re so confident you’ll love our service that we’re willing to take on all the risk ourselves.

In short: we only make money if you value the work we do every month.

So yes, your website is free. Your total monthly hosting and maintenance cost will be around the cost of your cellphone bill (depending on your chosen plan).


SOME providers (and no…we won’t name names) say “custom” when they really mean “we’re going to take this generic template and add your logo.” We don’t work like that.

When we say custom, we mean 100% custom, built from scratch for your business. Every page designed to fit your content and needs. No templates, pre-fab sites, or copies of your competitors’ sites.

You can request your free website mockup through our interactive sign-up process. We’ll go over a few key details we need to get your project started, like your industry and current URL. We’ll also figure out your web design likes and dislikes.

Signing up takes just 5 minutes – GET STARTED NOW.

If you don’t like your mockup, we’ll change it. As many times as you need until it’s perfect.

We offer unlimited revisions during the design phase of your website. With no extra fees and no judgment.

Remember, all our web design is 100% custom. If something is bugging you about your mockup, we can change it. No matter how big or small.

No worries – we’ll change it.

You can request adjustments to your website at any point:

  • During the design phase – request unlimited changes to your mockup at no extra charge, no matter how large or small.
  • During the development phase – once you approve your mockup design, you’ll have the opportunity to review your website and request changes before it launches. These changes are included within the free 50-300 hours of development work included in your plan.
  • After launch – once your website has launched and billing begins, you can request additional work on your site at the hourly rate specified by your plan. Updating your website is easy – just make a request from within your Member Dashboard.

Our philosophy is simple: if we don’t provide value for you and your company every month, you shouldn’t be paying us. 

You will always have full control over your website. Before your Web Lakeland design goes live, we’ll make a full backup of your old website. If at any time you would like to move to another service provider or hosting company, you can send them these files so that they can restore and host your old site.

After being with Web Lakeland for 12 consecutive months, an add-on service will be available for you to receive daily or weekly ongoing backups of your new website for an additional $94. You are welcome to take this back up and move to another provider if you aren’t happy with our service.

Should you choose to terminate your Web Lakeland contract after 12 months, we will no longer be able to provide hosting for your site or offer a discounted rate on hourly services. To prep your site for outbound migration, we will disconnect/terminate all licenses, services, and communication operated by Web Lakeland.  While we will provide all backups and needed files to successfully migrate out, Web Lakeland does not offer outbound migration services. This would be the responsibility of your new website developer and hosting company.

Yes! You will have access to your website admin panel, so you can make changes yourself. All Web Lakeland websites are built using WordPress – if you’re comfortable working on that platform, you’ll find it simple to edit your site. If not, we’re always here to help. You can request changes to your site through your Member Dashboard and we’ll get to work.

In order to provide the best service possible, we host all Web Lakeland sites are hosted on our fast, reliable hosting platform. This allows us to ensure we can deliver on our promises of improved performance and search engine rankings.

In addition, it’s important for us to have access to your site’s hosting to perform routine maintenance and security checks. We need the ability to check code and make adjustments without getting locked out or blocked from this key part of your site.

The good news: hosting is included in every Web Lakeland plan. When your new site goes live, we’ll cancel your old hosting and transfer your site with no downtime. This is done completely by our team in the back-end.

We build Web Lakeland websites using WordPress, the most powerful and flexible content management system for small to midsize business websites. Unlike other providers who brag about their “groundbreaking proprietary systems,” we know to stick to what works. WordPress gives us the flexibility to integrate your website with all your existing systems, from your online calendar to your signup forms for your email newsletter.

When we start a project, we’ll talk about the systems you currently use. We’ll make sure all of them integrate beautifully with your new site, so there are no disruptions for your business.


Yes! Content is not included in your free site design or monthly maintenance, but we’re happy to help as an add-on for $97/page (up to 500 words).

We can assist with polishing existing content or creating completely new, from-scratch content. All content is written by our dedicated content writer, a USA-based native English speaker.

You can request content in less than 30 seconds from within your Member Dashboard. Once you’re logged in, select “Content” on the left-hand side and fill out the quick questionnaire so our team can get started.

Content changes or web development work required to support the new content will be billed at your regularly hourly rate (depending on your selected package).

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30-Day free trial + zero-risk pricing

We believe in working hard every day to earn your business, so we don’t lock you into lengthy contracts to keep you around. All contracts are month-to-month – cancel anytime without penalties. And with our 30-day free trial, you’ll be confident you’ll love our service before you pay a dime.

Post-trial plans start at just $99/month, everything included.