Elite Ballroom is a family-owned ballroom dance studio located in Morrisville, NC. They offer a variety of dance programs including wedding dance, competition dance, social dance, and kids’ programs.
When we took on their redesign, the studio was nearing its 10th anniversary. They had recently expanded, hiring two new instructors and adding more kids’ programs. They needed to make some basic updates to their website content to highlight the changes, but were running into challenges.
Elite Ballroom was referred to us by a past client, so when they noticed their website had been hacked they called us to see what could be done to fix it. We typically don’t offer services like this outside of a {web Lakeland} plan, but we wanted to see if we could help them out as a favor to our past client.
Unfortunately, we soon realized the issue was the calendar plugin the owners were using to display weekly classes. As the studio grew, the calendar plugin became more and more outdated, unsafe, and unstable.
After realizing multiple plugins on the site could be compromised and needed to be removed, the owners decided it was time for a major upgrade. They asked if we could redesign their site from scratch instead.
Next, we got on a 30 min call with the dance studio employee who handles day to day marketing. Then we got to work on the mockups.
When we say changes to the mockups are unlimited, we really mean it. And Elite Ballroom certainly took us up on the offer! After deciding our first set of designs was too modern for the studio’s brand, we created an entirely new mockup that suited them perfectly.
With the owners’ seal of approval, we designed a fast, mobile-responsive, SEO-friendly website in just two weeks. Thanks to our comprehensive security features, we were able to remove all ill-effects of the hack.
The entire process was hands-off and stress-free for the studio owners, who were thrilled they could solve so many of their website challenges at such an affordable price point.
“Web Lakeland redesigned our dance studio website after we were hacked due to an unsafe calendar plugin. Our new website is amazing and a big hit with our students. It used to take me over 2 hours a week to individually enter each class into our calendar plugin, but now with the new website calendar I can add everything into Google calendar from my phone and it instantly comes online. I can also add blog posts and new pages to our website easily if I need, although knowing I can call someone to help is a big reassurance. Web Lakeland is also extremely responsive and helped us adjust our site as soon as we made the decision to temporarily close due to COVID-19.”
On average, 51% of Elite Ballroom’s website traffic
comes from a mobile device or tablet. It’s critical
that every part of their website look flawless no
matter what the device.
Our technology automatically adapts your web
content to the size of any device. Because this
mobile responsiveness is included in all {web
Lakeland} plans, Elite Ballroom as a beautiful website
on any platform (without paying extra fees).
As part of the project, Elite Ballroom worked with our writer to refresh their content and improve SEO.
The redesign dramatically increased the number of keywords the site ranked for in just one month. The studio owners have reported noticeably more leads and first lesson sign ups within the first month. Within two months, they had started showing up in local search results for cities adjacent to their own, giving them a major advantage over their competitors.
The phone number button also utilizes Click to Call, another powerful feature of {web Lakeland} sites. Click to Call will automatically start a call to the restaurant from the phone app when a visitor clicks on the phone number from a mobile device.
1 of 3Sticky menus follow the user as they scroll down the page, so these critical call to action buttons are always visible. Not only does this provide a better user experience, it also drives conversions.
2 of 3Clearly visible call to action buttons are located on either side of the menu, highlighting these two contact options. The menu is also a sticky menu, a feature we include on all {web Lakeland} sites.
3 of 3The entire Elite Ballroom website is built with local SEO in mind. Location keywords are included in content headings, boosting Google rankings without coming across as spammy or poorly written.
We were also sure to include the studio’s address in the footer of the site. You wouldn’t believe how many businesses forget to do this crucial step!
This significantly improves your local SEO, as it signals to Google exactly where your business is. This address should match up with the one in your Google My Business and social media profiles.
Eager to get started on your new lead-generating website? Let’s talk.
Your site redesign is on us.
Once your site launches, plans start at just $99/month.
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